Making a bridge interesting – when it’s only half built!


If you’ve met me you’ll know I’m addicted to analogies … a bit like an X on Y. Anyway, in one of my recent monologues I happened upon a rather decent analogy for building a startup.

When starting a business it is very easy to envision a compelling end-state. Functionality that will be really useful once everyone is using your site/service. However, it is much harder to come up with something that anyone cares about day-one. Great examples of this can be found in any plan that involves a marketplace, reviews, chat, dating, benchmarking, P2P etc… the first customer gets very little. It is important to know where you are going with a business, but it takes relatively little genius  to imagine a service if you assume you can start with several million users day one. The real cleverness, and where startups need to focus, is the stepping stones from A to B (and not B).

With this (not so original insight) in mind here is my analogy (somewhat revealed by the title of this post):-
Building a startup is a bit like building a bridge. Once complete, its value is clear, but along the way you need to be very clever to make people use it. How does one get early adopters for a half-built bridge?
Step 1) Your 1/4 built bridge is a marine observation platform – it gives people an excellent viewing station to observe fish
Step 2) Your 1/2 built bridge is an urban bungy jump –  it provides an excellent extreme sports thrill
Step 3) Your 3/4 built bridge is a ‘Dukes of Hazard’ leap –  allows anyone willing to pay to play action hero in their car
Step 4) It is a bridge! – everyone one can see it – it takes no explanation!

3,125 thoughts on “Making a bridge interesting – when it’s only half built!

  1. With havin so much written content do you ever run into any issues of plagorism or copyright infringement? My blog has a lot of unique content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the web without my authorization. Do you know any ways to help stop content from being ripped off? I’d really appreciate it.

  2. What’s Happening i am new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Good job.

  3. That is very attention-grabbing, You are an excessively skilled blogger. I’ve joined your feed and stay up for in the hunt for more of your magnificent post. Also, I have shared your site in my social networks!

  4. Just wanna remark on few general things, The website layout is perfect, the articles is rattling superb. “Drop the question what tomorrow may bring, and count as profit every day that fate allows you.” by Horace.

  5. Fantastic beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog web site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

  6. Thanks for your personal marvelous posting! I really enjoyed reading it, you may be a great author.
    I will remember to bookmark your blog and will often come
    back later on. I want to encourage you to ultimately
    continue your great posts, have a nice afternoon!

  7. Nice post. I learn something new and challenging on blogs I stumbleupon on a daily basis.

    It’s always useful to read through articles from other authors
    and practice a little something from their sites.

  8. I’m really enjoying the design and layout of your blog.

    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often.
    Did you hire out a developer to create your
    theme? Superb work!

  9. My spouse and i got really more than happy when Edward could conclude his homework while using the precious recommendations he got out of your web pages. It’s not at all simplistic to just find yourself making a gift of tips and hints that many people might have been selling. And we discover we have the blog owner to be grateful to because of that. The most important illustrations you’ve made, the easy web site menu, the relationships you will make it easier to engender – it is all unbelievable, and it’s helping our son in addition to our family know that this issue is fun, and that is quite important. Thanks for all!

  10. Having read this I believed it was extremely informative.
    I appreciate you taking the time and energy to put this article
    together. I once again find myself personally spending way too much
    time both reading and leaving comments. But so what, it was still worth it!

  11. you are truly a good webmaster. The web site loading speed is amazing. It kind of feels that you’re doing any distinctive trick. Moreover, The contents are masterwork. you have performed a fantastic task on this subject!

  12. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this increase.

  13. you’re actually a good webmaster. The website loading speed is amazing. It sort of feels that you are doing any unique trick. Moreover, The contents are masterpiece. you’ve done a great task on this matter!

  14. Hello There. I found your blog using msn. This is a really well written article. I’ll make sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll definitely comeback.

  15. hey there and thank you for your info – I
    have certainly picked up something new from right here.
    I did however expertise some technical points using this website, as I experienced to reload
    the web site a lot of times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK? Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google
    and could damage your high quality score if advertising and marketing with Adwords.
    Anyway I’m adding this RSS to my email and can look
    out for a lot more of your respective intriguing content. Make sure you update
    this again soon.

  16. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such magnificent info being shared freely out there.

Leave a Reply

Your email address will not be published. Required fields are marked *