Atomizing the store


Imagine if products were free to wander, popping up in people’s blogs, twitter feeds, App notifications, or celebrity collections. Each product brings with it the checkout, able to sell itself to whomever without the need to drag you to a ‘store’. To save you the torture of price comparison, it carries a (3rd party service ) badge guaranteeing you the price shown has been checked and is good. If you buy, you’re preferred shipping and payment details are used. All you have to say is ‘yes’ or ‘no’.

The ‘store’ experience is determined by whatever collection of products collide, be that Lilly Allen’s blog or her favourite things, or my friends twitter feed. Products in this world, could also have ‘friends’, complementary items that like to ‘hangout’ together (if invited in). ‘Shelves’ can be created outside the scope of any one ‘curator’ (blogger, twitter feed etc…) or ‘retailer’ (merchant of record, logistics provider).

The ‘atomization of the store’ in this way would be especially suited to mobile. Imagine if that Samsung Ad where the guy has forgotten their wedding anniversary was truly only one click to purchase and ship flowers to his door and not 10 clicks and 50 characters to get the job done). ‘Yes’ / “No’ purchasing in response to contextual prompts and social queues is something I’d welcome – and a reality I believe will be arriving soon.

Wanelo mixed with’s vision would provide some of what I’m describing above (the bit removing the need to link-off, without having to become a ‘traditional’ retailer and front every transaction as the Merchant of Record).

The tech to do this now is all in place, we just need the business deals to make it a reality …

1,297 thoughts on “Atomizing the store

  1. I do not even know how I ended up here, however I believed
    this post was once great. I don’t recognize who you might be but definitely you’re going
    to a well-known blogger when you are not already.

  2. Good website! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a nice day!

  3. Excellent beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  4. I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

  5. Nice post. I learn something new and challenging on blogs I stumbleupon every day.
    It’s always useful to read through content from other authors and use something from other sites.

  6. Hi! I realize this is sort of off-topic but I needed to ask. Does building a well-established blog like yours take a lot of work? I’m brand new to blogging however I do write in my diary everyday. I’d like to start a blog so I can share my own experience and feelings online. Please let me know if you have any ideas or tips for new aspiring blog owners. Thankyou!|

  7. Heya i am for the first time here. I came across this board and I
    find It truly useful & it helped me out much. I hope to give something back and help others like you helped me.

  8. Great article and straight to the point. I don’t know if this is in fact the best place to ask but
    do you folks have any ideea where to get some professional
    writers? Thanks 🙂

  9. I needed to thank you for this very good read!! I certainly enjoyed every little bit of it.

    I’ve got you book-marked to check out new things you post…

  10. Greetings from Idaho! I’m bored at work so I decided to
    browse your website on my iphone during lunch break.

    I enjoy the knowledge you present here and can’t wait to
    take a look when I get home. I’m shocked at how fast your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, fantastic blog!

  11. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year
    old daughter and said “You can hear the ocean if you put this to your ear.” She
    placed the shell to her ear and screamed. There was a hermit crab inside and it
    pinched her ear. She never wants to go back!
    LoL I know this is completely off topic but I had to tell someone!

  12. It’s a shame you don’t have a donate button! I’d certainly donate to this excellent blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will share this blog with my Facebook group. Talk soon!|

  13. I got this website from my pal who informed me regarding this web site and at the moment this time I am browsing this website and reading very informative articles or reviews here.|

  14. Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my
    comment didn’t show up. Grrrr… well I’m not writing
    all that over again. Anyway, just wanted to say superb blog!

  15. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz respond as I’m looking to create my own blog and would like to find out where u got this from.
    appreciate it

  16. After looking at a number of the blog articles on your web page, I seriously
    like your technique of writing a blog. I book-marked it to my bookmark website list
    and will be checking back soon. Take a look at my website too and let me know your

  17. I loved as much as you will receive carried out right here.

    The sketch is tasteful, your authored material stylish.

    nonetheless, you command get got an edginess over that you wish be delivering the
    following. unwell unquestionably come more formerly again as exactly the same nearly very often inside
    case you shield this increase.

  18. My brother suggested I might like this website. He was
    totally right. This post actually made my day. You can not imagine simply how much time I
    had spent for this info! Thanks!

  19. Hi there would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most. Can you recommend a good internet hosting provider at a fair price? Kudos, I appreciate it!|

  20. It’s the best time to make some plans for the future and
    it’s time to be happy. I’ve read this post and if
    I could I want to suggest you few interesting things or advice.
    Maybe you can write next articles referring to this article.
    I desire to read more things about it!

  21. Definitely believe that which you stated. Your favorite reason seemed to be on the web the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks|

  22. Greetings from California! I’m bored to tears at work so I decided to check out your site on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, good blog!

Leave a Reply

Your email address will not be published. Required fields are marked *